Read marketing, sales, agency, and customer success blog content.Hear from the businesses that use HubSpot to grow better every day.Create apps and custom integrations for businesses using HubSpot.Get access to HubSpot’s most popular marketing resources.Find training and consulting services to help you thrive with HubSpot.Get up-to-date research and data on hot business trends.Take courses on the latest business trends, taught by industry experts.Get a primer on how inbound helps your business grow better.Get help if you have questions about using HubSpot software.Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog You don't want to accidentally delete these pages because you're looking at the parameterized URL stats, versus the original one.To solve this, run the same "split text to columns" process as before, but with the following symbols:This will probably create some duplicates. Add a filter to the top row.Now, click the filter arrow on Column B ("All Traffic [Date Range]"), and choose "Sort: Z → A. The trick is figuring out when this is the case.To help you determine which is which, below are five reasons you should remove old content and a few reasons why you should just leave it alone.Outdated and aging content has the potential to create a host of issues for site owners. Keep the information that'll help you accomplish that objective and get rid of everything else.Next, add two columns to your Content Pruning Master. Bad CC is Custom Content that harms your game. Since this is a history table of the requests you made and their status, you cannot remove or edit individual items afterwards. Once you ask yourself that question, it leads to other questions such as:All of these are valid questions that site owners should be asking themselves on a regular basis, regardless of what industry or vertical they fall under.Sometimes we have pages on our sites that do well, so we never think to look back and update them, even if the content on them is outdated and doesn’t speak to our offering that well anymore because we have achieved high rankings for them.The problem here is that getting people to the pages through those rankings is great, but if the content on the page doesn’t connect with them or explain what your offering is well enough, then they aren’t going to buy.No, there is another side to this discussion, where old content may be delivering your message about your product or offering perfectly fine and doesn’t have to be changed. However, when you're removing content, you want to have as much information as possible -- after all, once you've deleted or redirected a page, it's hard to go back. When they accept and publish the content, we get incredibly valuable backlinks to our product pages and blog posts.To make sure we didn't run into any issues where guest contributors found a post they'd written several years ago for HubSpot on a different site, we made sure all syndication candidates came from current or former HubSpot employees.If you have enough content, syndicating your "pruned" pages will reap you even more benefits from this project.Speaking of "enough" content: as I mentioned earlier, I needed to go through this decision tree for 3,000+ URLs.There isn't enough mindless TV in the world to get me through a task that big.No matter what, you should look at the URLs with the most backlinks yourself.
Below are common reasons why outdated info can become a nuisance and/or liability.I think it’s a good idea to leave discontinued product pages up and show similar products for a certain period of time. All the Screaming Frog URLs begin with "http://" or "https://", but our GA URLs begin with the root or subdomain. I found several of these in my analysis; for instance, the first URL in my sheet is a blog page that gets thousands of views every week from paid social ads:To ensure you don't redirect or delete any pages that get a significant amount of traffic from non-organic sources, remove everything above a certain number -- mine was 1,000, but again, tweak this to reflect your property's size.Depending on the page, factor in the other information you have.For example, maybe a page has 15 backlinks and a URL rating of 19.
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